Irina dressed in a white suit, sitting on a white leather chair against a plain white background.

/Brand & Experience Designer

Irina

I help founders translate complex visions into refined brand systems. By blending 17 years of retail heritage with modern UX and sustainable thinking, I create brands that feel as intentional as the work behind them.

/ My expertise

Shaping brands people connect with and trust.

I am a brand and experience designer specializing in fashion, wellness, medical, and lifestyle. My career began in New York’s corporate retail scene, where I mastered the high-stakes world of physical branding, where every millimeter of a package and every second of a customer’s time matters.

I bridge the gap between high-level brand strategy and the tactile details of design. My work spans brand development, art direction, and digital UX. This hybrid approach means I don't just design things that look good; I design systems that work, whether it’s a luxury skincare line or a complex medical interface.

/ My approach

Grounded in reality. Elevated by intention.

MINIMALISM

Visual calm over decorative clutter. I aim for clear hierarchy and details that feel considered rather than decorative.

UX-DRIVEN

Every box and page is designed with human behavior in mind, prioritizing how people move, what they notice, and what helps them decide.

SUSTAINABLE

Quiet luxury that respects the planet. I look for ways to apply sustainability principles to every choice, from material selection to production and shipping.

/ My goal

Built with precision. Brands that endure.

I help clients build new worlds, revamp identities that no longer fit, and expand with intention. The result is always the same: branding, packaging, and digital materials that feel refined, grounded in reality, and genuinely useful.

/ philosophy

Where Ideas Take Shape

  • Design should feel calm and intuitive. Every choice reduces friction, guides action, and supports real outcomes.

  • Details are driven by research and refined through creativity. Materials, color, and type are selected to perform in the real world and age with grace.

  • Strategy is shared. We co-create, validate early, and choose solutions that respect people and the planet.

  • Build systems, not stunts. The brand stays consistent on shelf, on screen, and in hand, with assets your team can maintain.